7 Types of Branding in Marketing That Can Outshine Your Brand

Types of Branding in Marketing

Individual Branding

The individual branding approach, which involves giving each product its own brand name, may be used by large corporations with a wide range of well-known items. A prime example of this is Pepsi. Pepsi drinks all have distinctive brand names like Mountain Dew, Mirinda, etc. With this strategy, each product gains its own fan following, and when a buyer buys one, he or she asks for the product’s brand name rather than the corporate name.

Attitude Branding

In order to advertise its goods and reflect its business, a firm will occasionally rely on an overarching attitude or sentiment. By promoting a more general sentiment to establish an emotional bond between the brand and its clients, this branding strategy brings the company to life. How can we discuss this branding strategy without mentioning Nike? Nike uses catchphrases like “Just Do It,” which appeals to customers’ emotions and encourages them to push through procrastination.

Brand Extension Branding

With the use of a brand extension plan, an already successful brand may opt to expand into a new business. In order to introduce a new range of accessories, perfumes, or shoes, many apparel firms employ brand extension tactics. Even if the items may change, the brand identity remains the same. Apple products reflect this branding strategy. Apple is a brand name for products like smartphones, tablets, and audio equipment.  Its strong brand image makes it easy for the company to win over customers with any product.

In today’s market, these three different types of branding strategies kinds are most prevalent. But there are a few more well-known and powerful branding strategies. They are searched quite often on Google as questions. As a result, they deserve special attention. 

 

What is Talent Branding?

Talentbrand.org quotes the definition of talent branding as “the honest story of life as an employee inside your organization, as told by the employees in parallel with the company.” In simple words, it is more social, and it is employee-driven input on how it feels to work in an organization. Given that it is a genuine experience rather than a creative branding hoax, this type of branding is more trustworthy and useful for the audience. People are more likely to trust a brand when they see or read such branding. Cisco is frequently cited as a stunning example of effective talent branding. When it comes to providing and arranging tools for future workers, the career page on their website performs an excellent job. They make it simple to distribute the content on a variety of social media channels.

 

What is Retail Branding?

Retail branding is a strategy based on the brand notion where a retailer’s “products” are his storefronts that he may market similar to a branded well. A retail brand is a collection of a retailer’s retail locations that share a common brand name, symbol, image, or combination that contributes to the company’s identity. Pantaloons is one brand that employs this strategy. Every mall or market you visit already has a Pantaloons store. This strategy tries to influence the psychology of the consumer while implanting the brand name in their minds. As a result, individuals discuss and try Pantaloons.

 

What is corporate branding?

Popular business names are used by well-known firms to increase brand identification. Customers typically associate logos, slogans, packaging, or colors with the company as a whole. As an illustration, Coca-Cola employs firm name branding to market its goods. Consequently, when you see the term Coca-Cola, you automatically believe it.

What is product branding?

The creation of a unique brand for a specific product with the goal of reaching a company’s target market is known as product branding. Companies create a product and attempt to introduce it into the market at extremely aggressive pricing that shocks the competition and smashes records. For instance, Xiaomi introduced the Poco F1 in 2018, which offered flagship features at a relatively low price. Now, Poco has a sizable fan base and is now a standalone brand. 

These approaches have various effects but generate comparable positive outcomes. All types of branding wouldn’t be effective for every business. Organizations should carefully select their branding strategy with appropriate speculation; else, it might be a total loss. If you run a business, “Just Brand It.”

 

Frequently Asked Questions (FAQ)


What is branding for a business?

A method of recognizing your company is through branding. It determines how your customers perceive and interact with your brand. A successful brand is more than just a logo; it’s mirrored in every aspect of your organization, including your customer service philosophy, staff uniforms, business cards, and physical location.

 

What are the 5 types of branding?

  1. Company Name Branding. 
  2. Individual Branding. 
  3. Attitude Branding. 
  4. Brand Extension Branding. 
  5. Private-Label Branding.

 

Why Talent branding is important in an organization?

A method of recognizing your company is through branding. It determines how your customers perceive and interact with your brand. A successful brand is more than just a logo; it’s mirrored in every aspect of your organization, including your customer service philosophy, staff uniforms, business cards, and physical location.

 

What makes a strong retail brand?

A strong brand aids in the expansion of its clients. People have a tendency to appreciate those who assist them in growing and achieving their goals since they are always changing. This is an important point: your brand must provide customers the chance to personally benefit from their interactions with it.

 

What are the elements of product branding?

  • Logo
  • Color palette
  • Shape
  • Tagline
  • The tone of voice and vocabulary
  • Fonts
  • Imagery
  • Positioning

 

How do you build a strong corporate brand?

  1. Establish or Discover Your Brand’s Purpose.
  2. Be aware of your rivals.
  1. The next step is to choose your primary and secondary target audiences.
  1. Develop a brand strategy.
  2. Create a gripping brand narrative or story.
  3. Make a brand identity.
  4. Live Your Brand.

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