All brands want an amazing website, it must gain traction, make sales, land on SERP, and so on. But the truth is, not all brands gain sales or enough traffic from their website. For one, that might not be their goal. Second, something could be going wrong on the website’s end. This error could be technical, creative, or just a setback.
A fully functional and effective website is extremely helpful to organically grow a business. It helps you maximize your sales, and is a place for powerful branding. But users stay on a website only for a few seconds before they decide to bounce. A hook is required, one that keeps the user engaged. A hook can be via creative writing, but first and foremost, it should be your website’s UI & UX.
Why could you be missing out on website traffic?
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SEO; the bloodline of your website
Whatever your industry is, rest assured your target audience is looking for your products or services on google. This means you do stand a chance to be noticed by your customers, however, you need SEO for this to happen. Search engine optimization increases your chances of being found by your target customers significantly. It attracts quality organic traffic to your website, which means the customers who genuinely want to interact with your brand end up on your website, thus reducing the bounce rate. SEO is the best investment in the marketing universe today. It has a fantastic ROI. But, it should be kept in mind that SEO is an investment for the long haul. It might take anywhere between 3 to 6 months to show results. A little patience in this arena can bring your business in the limelight. We would recommend search engine optimization as your best bet! Not having your website optimized takes away the great traction you could be enjoying, so grab onto it, no matter your industry.
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Undesirable loading speed
Picture this, you’re sitting in a cafe for about 10 minutes now, and nobody welcomes you, greets you, or comes up to take your order. A while later the server comes and asks for your order. However, it is only an hour later your food arrives. What happens? You get frustrated and leave before the food probably arrives. This is the digital equivalent of bounce rates. Customer experience relies heavily on your website’s loading speed. Slow-loading pages, unresponsive website; the perfect recipe for a digital disaster. The attention span of users has dramatically decreased, which calls for you to work even harder on the loading speed of your website. Studies conclude that if your website takes longer than 5 seconds to load, about half the users will leave your website, and we don’t want that, do we? No matter how well-defined your website upon loading is, web page loading speed will always be a priority.
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A persuasive call to action
You can perfect your copywriting, and post the best blogs out there, but it’s not coming to fruition anyway if your website lacks a call to action. Yes, a call to action or a CTA poses more importance than you would assume. The user, no matter how content and close to making a purchase is, still needs a little reminder to go through with it. Guide their journey on your website with useful buttons and links for them to take action. Ensure that they experience meaningful buttons on every page. Sayings like “Request a call!”, “Visit now” and such, are great ways to communicate.
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Mobile responsive
On average, users spend 5 to 7 hours on their mobile devices, majority of users employ their mobile phones to browse. A lot of users like to shop on the go, and you need to be available whenever they want. Having a mobile-friendly website gives the user an idea of an appealing, friendly approach. Through a mobile-friendly website, it’s easier to make purchases and browse and share pages too. If a website is not mobile responsive, then it cannot be viewed or operated on mobile properly. Therefore, every time a user wants to use your website, they have to devote much of their time and energy to go for a desktop. The fact of the matter is, a mobile-friendly website supports quick-loading text and web pages, conveniently! They come as a bonus to the mobile user. It aids your SERP or google ranking, and overall improves user experience!
A well-functioning, quick website is a great resource. It improves your brand’s representation and helps you garner a loyal community. We advise you to not ignore the importance of a great website. After all, this is how a customer or potential client first gets to know you! Hey, would you visit your own website for a long? If not, let us get on a call!