Whether your initial branding efforts involved sketching a logo on a napkin or meticulously planning through the entire branding process, somewhere along the way, things stopped working. Successfully rebranding my business or any small business is a complex task that requires careful consideration to avoid common pitfalls. However, developing a brand identity that resonates better …
Ready to fully tap into your local customer base. But How? By using SEO to outrank local competitors. Go to Google and search for “best [your product or service] in [your city].” If it’s not you, you are missing out on vital potential clients. Why? Because, – 90% of local customers make a purchase within …
How To Leverage Local SEO To Outrank Local Competitors? Read More »
Your brand is a story unfolding across all customer touchpoints. If you don’t give the market the story to talk about, they’ll define your brand’s story for you. And what you throw into the universe, by the written word or the visual language is the spokesperson of your branding. Branding is important because not only …
A Quick Guide to Why Branding is Important for Sales Read More »
Color trends are significantly impacted by the situation of the globe. So it’s no wonder that at a time of growing prices, global wars, and ecological crises, we’re seeing a collective longing for escape and distress conveyed via color. Color helps us express our visions, ambitions, and feelings. This year, we’re witnessing a trend towards …
The growing era and the fast-growing world resulted in a more volatile and unpredictable future. Whether you’re living in a first-world country or a third-world country the economic disparities we see today in our societies are rapidly changing with the evolution taking place. Even strong economic powers like the US with the collapse of silicon …
How are brands shifting their marketing approach in an economic slowdown? Read More »
Are you a social media user? And you’re undoubtedly thinking about what it takes to be well-known on Instagram, an Influencer, or even a fantastic marketer. You may have the most innovative content ideas for yourself or your company, but your inconsistent publishing schedule may hinder the accuracy of your progress. Instagram’s algorithm, like everything else, …
Quick Guide To The Best Instagram Posting Frequency Read More »
Let’s assume you have a brand or starting to build your dream project, you might be a social bird but lack getting perfect reach to your business page on all social media channels, have no social media strategy, and doing what others do might be a problem. Separating from the crowd and illustrating how your …
Grow Your Business With The Right Social Media Strategy In 2023 Read More »
The world is ever evolving as is it ever revolving, the revolutionizing has never been stagnant as we see things growing rapidly in the past decade. When it comes to marketing as a whole, it’s apparent that traditional approaches are slowly losing favor, while performance-based marketing or advertising is gaining shape. Furthermore, with new platforms, …
Quick Guide to Performance-Based Advertising in 2023 Read More »
The rise of digital marketing has been an obvious blessing to marketers and brands alike. It’s also resulted in a slow demise of traditional marketing, as a rite of passage. Since traditional marketing is taking a backseat, we have an alternative, a better one. Cue, Content Marketing! Content marketing is a solution-oriented approach, focused on resolving …
A close eye at your growth graph Keeping a track record, measuring your metrics, monitoring your recent achievements, and such, are great ways to streamline any strategy. A fantastic way to do this iMarketing, an industry that never goes out of style. We are always in touch with the latest trends, always hopping on to …
